Education is far too valuable (and too expensive!) to approach the same way you would approach selling a pair of jeans to a customer. We are talking about a "product" that will change a person's life, not just wear out or go out of style in a few months. We need to approach every contact with this understanding, as well as a firm understanding of the needs of the school and how our role plays a huge part in the school's success. These are not opposing forces, they are totally in agreement as long as schools maintain an ethical stance w hen it comes to lead generation, representative performance expectations, rep training and development, and school policy and statistics transparency.
