Robert Pearl Starks

Robert Pearl Starks

Location: phoenix, arizona

About me

Robert Starks Jr. is a Performance Consultant for MaxKnowledge, Inc. Robert has 10 years of experience in higher education and has led teams responsible for career services and alumni relations programming, as well as community outreach and public relations initiatives. Robert was recognized for his leadership and exceptional results by Career Education Corporation (CEC) with the "Above and Beyond" award for developing his institution's first alumni relations program in its 32 year history. Under Robert's leadership, his former career services team was recognized with four consecutive Best Placement Practice Awards from the Arizona Private School Association (APSA) among its 56+ member schools in the state which contributed to his institution also being recognized as School of the Year by APSA in 2008 and 2012. Additionally, the Florida Association of Postsecondary Schools and Colleges (FAPSC) recognized Robert in 2013 with the Associate Member of the Year award. 

Robert holds a Master of Science in Management, a Bachelor of Science in Marketing, and a minor in Sociology. Robert currently serves on the board for the Arizona Private School Association. Robert is the former Director of Media & Technology and former Membership Chair for the Arizona Career Development Association (ACDA). Additionally, Robert is the founder and publisher of Careertipster.com and serves on the Arizona Program Committee of the national non-profit, Boys Hope Girls Hope.

Interests

social media, career development, training, higher education, web 2.0/3.0, career services, leadership, marketing

Skills

social media, marketing, training, consulting, management, strategic planning

Activity

Hi Vanessa, Thank you for sharing your experience! This is a great "case-study" for others who may want to implement similar strategies. My own experience is very similar to the process you described. In my experience, faculty were a bit more territorial and had lots of resistance with exception of a few. I partnered with the DOE and requested to conduct training for our faculty at in-services. I still remember the first time I delivered a training - light bulbs came on and they had the "aha" moment and saw that what we conveyed to them (which is what we… >>>

Hi Vanessa, Have you found your instructors regard Career Services as the experts on career marketing? Has there ever been any push-back? Can you describe your journey in developing your close relationship with instructors and how you are able to guide the information being taught in the classroom for others who may not have as good of a relationship with their instructors or who may see resistance to their advice/guidance? Thank you for sharing! Robert Starks Jr.
Discussion Comment

Hi Jennifer, I think many people feel Twitter is a social network only to be used for personal reasons. However, I would challenge this idea. Twitter has many professional development benefits. For instance, following experts allows one to build what is known as a PLN (Personal Learning Network). Learning from the content that other experts are producing and sharing allows an individual to engage in informal learning about topics of interest. Given the fact that recruiters use Twitter to recruit and companies use Twitter for branding, customer engagement, and to attract talent, Twitter has yet another professional use of engaging… >>>

Hi Jennifer, I appreciate your emphasis on personalizing one’s career-marketing collateral. You said it best – “…A cover letter specifically written to each individual employer is more professional.” Of course, the same is true for resumes, as they too should be tailored for specific positions. This raises an interesting question about the purpose of the summary or objective section of a resume and how it should be used…with or without a cover letter. But before we dive into that question, consider this: - Cover letters were “invented” years ago when resumes were not so easy to adapt because they were… >>>

The Certified Higher Education Professional (CHEP) credential is awarded by the National Association of State Administrators and Supervisors of Private Schools (NASASPS).  The primary goal of this certification program is to enable institutions to develop high performing, compliant, and ethical employees to better serve students.  This video explains the challenge the nation faces in producing a skilled workforce to compete in the global economy now and in the future and the role of well-trained, highly skilled, and ethical career educators to faciliate that demand.  Join the hundreds of CHEPs already commited to excellence and shaping the future - the wall… >>>

Discussion Comment

Hi Jennifer, Lack of any previous work experience can be quite the challenge. This is a reminder of the importance of early intervention to discuss how to address this issue so that students can develop a plan to gain experience necessary to compete. I am a big advocate of volunteering to create your own experience using relevant skills. The site, www.volunteermatch.org is a great resource to look for opportunities that I have instructed students to use. However, students can target organizations and see if they can volunteer vs. looking for advertised opportunities. Apprenticeships, internships, service learning, and many other types… >>>

Hi Sheri, This sounds like a great, practical approach. Thanks for sharing! Robert Starks Jr.

Rey Junco, Associate Professor of Education at Iowa State University, discusses the benefits of using social media in the classroom. In his new book, "Engaging Students Through Social Media," Junco encourages educators to use social media to engage and connect with students.

Hi Chasminh, Do you find your students to be receptive to a strategic professional use of social media for career marketing? Do they "get it," avoid social media, tend to not be professional with their use, etc.? What has been your experience? Robert Starks Jr.
Hi Sheri! How did you determine which social media tools to spend time learning and what constitutes mastery? I ask because I have found many do not distinguish between using a tool (similar to using a phone) vs. developing a strategy or purpose incorporating new tools. Are you able to further explain for those who may wish to know more of your methods? Robert Starks Jr.

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