Sales in Admissions.
The goal of a Salesperson is to sell. It is assumed, when hiring one, that they are an encouraging 'body' to use their 'product'. In education the 'product' is taking a course/class/degree program etc; How does a conflict of interest in respect to urging students to attend school not interfere with the motivation to be an ethical one?
Rose,
We really have a valuable resource in personal recommendations from someone we know or even from those we don't know.
Patty Aronoff
I agree, you will gain more respect and more students recommending friends and family.
Israel,
You got it! Honesty! There should be nothing less.
Patty Aronoff
"Honesty is the best policy"
The truth will eventually come out and if you are an ethical and honest person, you will come out ahead
Monique ,
There is no other way to conduct business. We should never compromise as it severely affects our students and the school.
Patty Aronoff
Dominic,
Personally developed leads are free and come from those who believe in your school. That is a great advertisement.
Patty Aronoff
Staying ethical and compliant during the selling process is crucial. As an admissions rep, you should never compromise your integrity and only provide accurate and truthful information.
Sometimes your best students come from your best students. When lead flow is low...ask for referrals.
Eigna,
Be careful on the use of the term "counselor" as the Commission is very specific on its use.
Patty Aronoff
Natalie,
Don't give up and don't chase...replace with viable leads.
Patty Aronoff
Eigna,
Honesty, integrity, and good business ethics is the only way we should approach our jobs.
Patty Aronoff
It is always difficult, but you can apply strategies such as contacting those students who have not been enrolled for one or two semesters. For example, our institution follows up with students each term and compare the detail by program to ensure that all students are completing their enrollment. If a student has a situation, we encourage them to speak to our Counselor in order to provide guidance.
I agree with this but it is hard sometimes when enrollments are low and that pressure is on to pick up a couple enrollments. How does everyone else best deal with weeks that have low enrollments?
Indeed, the admissions process incorporates elements of sales, as mentioned, education is our product. As admissions associates we are responsible of providing accurate information. Upholding an ethical conduct and providing the correct information will help the student to make the best decision for them, whether or not they enroll.
Sean,
Ethics is a stronghold of which we must maintain. As admissions representatives, we do not cross the line of ethics and stay true.
Patty Aronoff
mike,
We cannot make false promises under any circumstance. All information must be true and correct. Promises cannot be part of the conversation.
Patty Aronoff
Antonio ,
Very true! Ethics is first and foremost in our sector. We are providing information and guidance for a student's future.
Patty Aronoff
a seasoned admissions represesentative knows how to communicate the value of each program without making false promises and remaining compliant
An admissions professional is often held to the same standards of a sales person (i.e.car, insurance, electronics. It is so important for an admissions professional to "sell" the school for all the wonderful things that it has to offer and highlight the great things that it can do for a student. It is most imperative that they hold the prospective student with the most priority while highlighting and promoting their respective institution. Keeping the student and their goals and aspirations as the priority will keep the admissions process ethical while providing all the information you can about the school and its programs.
