Admissions & Marketing
After reading through this information, I find it a must for the marketing/community development coordinator to be up to date on all rules and regulations when speaking to audiences about enrollment at their institution. What methods have been proved to be successful in the past for making sure the Admissions Director & Marketing Team know they're on the same page? Any suggestions to ensure everyone is promoting the same information to key publics?
Anthony,
Admissions must work with marketing due to the cause and effect response of the materials used. For example, does the yellow pages produce the leads you are expecting.
Patty Aronoff
Jimmy ,
If the school has Financial Aid staff, it is best to leave all the questions to them. Financial aid knowledge is ever changing and it is best to leave it to the experts.
Patty Aronoff
I have just started a new position as a Educational Rep/Admissions. My experience has been recruiting for the U.S. Navy. We processed all of the paperwork and then submitted it with a Classifier after he/she passed there physical. I have never had to talk about financial aid with the student.
I just want to make sure that I don't tell them
anything that is not true. Again, I'm in the training stage at this point and I'm sure that they
will make sure I understand the financial side.
How do most of you handle the financial assistance
side?
We find that working closely with our marketing department has helped to streamline the producation of travel materials and helps to keep them informed of the latest trends in higher education marketing.
John ,
Every bit of information should be open and true. It is the obligation of admission representatives to make sure that the information is well understood.
Patty Aronoff
Patricia,
Both admissions and marketing must work in tandem. After all, our goals are the same.
Patty Aronoff
Most importantly is for BOTH being there at the same time so BOTH know that all information is understood.
As an Admissions staff member, I truly believe there must be a priority and regularity of communication between the Admissions Department and Marketing Staff. This can be accomplished by monthly meetings that have a definitive agenda relating to marketing/admissions strategies. Brainstorming and sharing ideas is the the key element to successfully attracting prospective students to your school while adhering to regulations and compliance requirements.
Shanley,
It starts with the leadership at your organization. Establishing clear objectives and setting up communication links provides minimally the basis from which to follow.
Patty Aronoff
