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What type of material would be appropriate for advistement
Brandon,
Social media is really changing the face of our sector. Many students today start looking for a school online.
Patty Aronoff
I really think it depends on your institution, location, and overall market that you're looking for. For example, I was a recruiter at a small division 2 school in Ohio for a year and we definitely had a nitche market that we went after. We primarily didn't do many radio/television ads but focused a great deal of our time to social media and our virtual admissions website.
Janet,
Yes, but it is more than demographics. It can be the culture as well. Where they come from and where they want to go.
Patty Aronoff
Understanding your student demographics helps when you are developing marketing strategies.
Ahmed,
Those institutions that have a marketing department have resources above the school level. The individual school should have input as well as direction of the marketing efforts.
Patty Aronoff
If your institution has a marketing department, it is best to let them handle the marketing material. Everything should be run through the compliance department for approval.
Spencer,
Hemingway might agree on your sentence! The generations that we encounter today grew up with the Internet and navigate freely.
Patty Aronoff
Statistically speaking, taking into consideration that the majority of potential post-secondary students are of a younger age and most unemployed surf the web looking for jobs and alternative career opportunities, I've found banner ads on websites that target your specific demographic to be very effective.
(best run-on sentence ever?.....perhaps)
Linda,
There are various forms of advertising out there. Find what works best for your market area.
Patty Aronoff
