Public
Activity Feed Discussions Blogs Bookmarks Files

The Importance of Product Knowledge

Investing time in learning about the brand/products offered through your institution is a fundamental key to sucess. Having a clear understanding of the services your school offers builds onfidence in your response to potential students. This knowledge can keep a rep from fumbling around their notes and allow them to focus on whats more important, building a relationship with the future graduate.

Derek,

Product knowledge can make or break an admissions department. Knowing your product well shows prospective students that you really do know about the programs not just selling an idea.

Patty Aronoff

Sign In to comment