Marketing
I have found that marketing a school has been most beneficial (from what I have seen) both by Radio Advertisement as well as online. Radio is always a leeway into getting the word out about a new program, or a school itself. People are always driving & a majority of the time have their Radio playing while doing so. While potential students are at home - they typically utilize online search engines. I believe the best way to market out is to point something out about the school / institution that differs from other surrounding schools.
Shelley,
They are but also can be very expensive. Always look at the marketing channels to see if they are producing for your particular area.
Patty Aronoff
Radio and TV are great marketing.These resources are very important when it comes to recruiting.
Colleen,
Each market is different for each school. Finding what works for your particular school is a must. Advertising is very costly and the school needs to determine the value of return.
Patty Aronoff
