Marketing strategies...
How often does the marketing department design new campaigns to attract prospective students to the school?
derrick,
We always need to follow back on our leads to make sure we are getting the best we can for the cost.
Patty Aronoff
I would check how your money is being used by asking every potential student how they found out about the school and where did they see ads at. This way you don't pay for what you dont need.
SHERRI,
Interesting! Today, every one is talking about giving back to the community. A great event to bridge relations between school and community.
Patty Aronoff
Need to have more thinking outside of the box stratagies,for example our school recently held a "Give Back to the Community" Festival in our parking lot. The event was put together by our admissions manager, not a bad turn out for our 1st one, and we got a lot referrals.
Elizabeth,
It depends upon your particular school. CIE regulates the contents. Schools should take into consideration whether the marketing strategies are working effectively producing the outcomes expected. Otherwise, money is not being spent wisely.
Patty Aronoff