
Understanding your market will benefit the institution marketing strategy efforts... It's important to have knowledege of the rules and regulation during marketing efforts to get the expected results.
Teresa,
For many, it is trial and error. Marketing will be different for every school in every area.
Patty Aronoff
Janet ,
You do need to know your target market! Marketing is very expensive and we need to make sure we spend our dollars wisely.
Patty Aronoff