Marketing
How can we stay relevant and up to date on our institution's marketing strategy?
Edwina ,
When internal communication breaks down, it sends the wrong message to our students. It displays inaccuracies and ability to work together.
Patty Aronoff
Stephanie,
You can start by asking your prospective students how they learned about your school. Another suggestion is to have your marketing department provide the school with a copy of all advertisements. This should be a regular process as the CIE on site evaluator will ask for a copy of all marketing materials when they visit the campus.
Patty Aronoff
Effective internal communication can help with this. Making sure to have a representative from each department including marketing at all staff or directors meetings is a good way to make sure that everyone has an idea of what is going on across the board.
