Marketing Materials
What is the best way to access or see the marketing materials that are used and distributed by the school?
Rita,
Marketing is such a critical key in the connection to your students. It just takes a few seconds to capture their interest to bring them to your school. This is where marketing is the first connection.
Patty Aronoff
Marketing is handled through our Admissions and Enrollment Services department and I play a large role in developing marketing materials. We're a small school and don't have a separate marketing department. I imagine one sure way to learn more about marketing materials used in most colleges and universities is through the admissions/recruitment office. Individual academic programs may develop some of their own marketing materials. I've found it helpful to meet with each department chair to collaborate on marketing efforts and to learn what we're each doing to promote the school and its programs.
Alisaundra,
That is a great communication between your department and the marketing department. We always need to see what brings the students to our institutions.
Patty Aronoff
We are always updated with the newest marketing tools at our campus. We normally get a preview. We can access this on our company site as well.
Alisha,
Ask your marketing departments you should have copies of allays or marketing slicks on site.
Patty Aronoff
