Advertising Rules & Social Media
I'm very happy to hear that there are rules in advertising. imagine if advertising for schools was treated like advertising on infomercials with all sorts of miracle claims! It's important to attract the right students with accurate and realistic information.
Social Media is a great tool for spreading the word about what student are doing and what graduate success stories are out there.
michael,
Excellent point! Social media requires much attention and promptness in responding. We quickly lose our audience if we don't keep the site fresh.
Patty Aronoff
Social media can be a great marketing tool, but it is important to remember that unlike many other forms of marketing, it is more of a two-way conversation than traditional advertising.
When an institution decides to utilize social media for marketing purposes, it is really important to ensure that a solid plan is in place and there is someone responsible for responding to social media requests in as near real-time as possible.
-mike
Michael,
Social media is the mixed bag. Many schools who use it either have an extreme limit on what they post or they have a full-time staff member devoted to issues.
Patty Aronoff
Social Media is definitely a great tool. What kind of problems do you normally face. Do you have a full itme person that manages your social media pages?
I have not dived into the who social media arena and look for any advice on what has worked
Gerald,
Social media is a new frontier and we are just learning the scope of its power. Each school will determine its policies but any part of its existence that relates to advertising and promotion must adhere to rule.
Patty Aronoff
can you explain in more detail the rules with social media?
Eduardo,
It does start with advertising and where the leads come from. Finding the right fit for the students at your school is an important part of the advertising mix.
Patty Aronoff
Setting the right expectation is key to attracting the right student for the right programs at the right time for them. If the potential student responds to an ad claiming rags to riches, it's just a terrible situation for all types of reasons.
We have a responsibility to be transparent and provide proper guidance. I think that all starts with the advertising.
Aylin,
Advertising is a powerful tool. Rules governing advertising make sure that the information presented is accurate and not misleading.
Patty Aronoff
