social media + Google Analytics
With a little work, it is possible to combine the use of social media with Google Analytics to track which social media posts and links are most effective at directing students to an institution's web site for more admissions information.
Using these tools, it is possible to figure out what are the most effective social media methods to reach prospective students and then focus efforts on those.
-mike
DONALD,
Very slippery. They can be the best thing that happened or the worst.
Patty Aronoff
it is a very slippery slope. We have set rules on how to use and respond to social media. This is monitored by our compliance department also
michael,
It does take research. We put forth much effort into social media and we need to make sure that it is effective.
Patty Aronoff
