Marketing
The student uniforms and Ids have the logo of the school. We also recently gave them lanyards to hang their ids with the name of the school. Additionally, the students received bags, pens and coffee mugs with the school name and logo. We also have buses and bench around Miami with the school information listed on them. We have been working actively to increase our name in the community. We are also looking to attend and participate in more health fairs. We had a Television commercial in the past and are exploring developing another one. Additionally, we also have contacted radio stations and exploring a commercial. We have a committee that works on marketing and additionally our student advisors keep in close contact with former students. The student advisor also inform alumni of new programs being offered. The material I have learned will be shared with both the committee and the advisors. The internet has become a wonderful tool between our facebook page and our school website which is frequently updated.
Lauren,
Great Lauren. You have turned every student into a walking advertisement for your school. Reminder to tell them to smile! Also you are demonstrating how easy it is to get known within ones community. You simply have to be present everywhere and you are. Sounds like you are also aware that not every PR activity will work. So measuring results is always important. You mentioned committee and that is also essential. Committees can mean a way to get everyone's ideas. Usually people affiliated with an organization have the answers andbest ideas. We just need to remember to ask them.
Ask your Alumni too. Thanks, Susan
Dr. Susan Schulz
