Katie Tomlinson

Brian-

Unfortunately we can not give you an answer that would be inclusive for all markets, demographics and client types.

Our strategy with radio placement is dependent on a few factors. For the most part, you need to look at radio as a supplement to your television and newspaper placement schedules. With our clients in mind, radio does work in certain markets but a majority of the time we utilize it for support for client events (such as an open house, a new location, etc.) along with more of a branding strategy. It can be a great way to gain brand awareness and drive people to events, but in terms of lead generation, we haven't seen enough success to apply it to all of our schedules in all markets. At times we've seen it drive lead flow in other mediums, but again it depends on the market, client and curricula offerings.

You will find in certain DMAs an demographic it will work. Our recommendations is to test it in your market(s)and be able to accurately track the results.