Marketing Compliantly | Origin: CM106
This is a general discussion forum for the following learning topic:
Creating a Compliant Culture: Do's and Don'ts --> Marketing Compliantly
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
Good Information on Consumer Act
With regard to program delivey expectations, we have learned that most prospective students are not effective listeners. Often, when touring or first enrolled, due to excitement, nervousness or just feeling overwhelmed, we take whatever time is necessary to communicate effectively and seek reflection of what has been told to the prospect. It is of vital importance that the prospect clearly undertands expectations. Not only his or hers, but the expectations of the school as well.
When communicating with students (especially when it comes to advertising), the institution needs to lead with honesty. This will set realistic expectations for the students, set them up for success, as well as mitigate future complaints.
It's important to follow guidelines on students/prospective students opting out of emails and/or phone calls. If a student/ prospective student is on the DNC/DNE list and they submit an inquiry then they may be contacted up to 3 months prior to the inquiry if they are on the DNC/DNE list.
This topic is important for me to appropiately maintain communication to my constituents. I intend on making sure I follow the guidelines to protect the interests of the school and make sure that we aren't in any risk of violating oversight policy.
The module shed light on contacting students and the regulations that come with that responsibility. Opt-out requests must be honoured prompltly, the facility has 10 days to opt the request-ee out of contact. If a potential student makes an inquary and they are on the "Do not call" list - The facility has 3 months to attempt to contact after that inquiry.
Course are too long but I apreciate the information.
I appreciate tha information about CAN-SPAM. I often have to reach out to graduates and current students regarding a variety of topics. I appreciated the details regarding how to ensure I am following the CAN-SPAM Act.
