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I advise our students to answer the question, "Why Me?" Why should an employer call you? And if they can make it inspirational, that is icing on the cake.

The advice I give my students is to try to include information that will interest the employer and is not necessarily included in the resume. Many of my students have a varied work history and instead of including every month long job on their resume they can bring up achievements or skills they have learned in previous positions.

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