Career Marketing Concepts | Origin: CS107
This is a general discussion forum for the following learning topic:
Advising Students on Using Digital Career-Marketing Strategies --> Career Marketing Concepts
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
This section was very helpful in explaining the difference between traditional career marketing and now with digital career marketing. I would think doing a blend of both OutBound and InBound marketing when looking for a job would be beneficial.
Key word search is useful. I learned abou the Word mapping software can do the job for you.
I feel old! Key word utilization, Boolean searches, KPIs, and inbound marketing are all new to me! This section opened my eyes to a lot of new things!
Job seekers should understand strategy, key word search utilization, and performance indicators. All to add to a robust job search and increase the effectiveness of your outcomes.
Boolean key search is an interesting way to approach a search to create a more complex multi-worded search
Even the simpler idea of using keywords related to your career with hyphens in your resume pdf or doc name is fascinating. Even finding something with a moderate search volume is a great search technique to use.
I like teaching them to utilize key words to attract employers.
I love the outbound and inbound comparison and relationship to career marketing. Great concept that can be extremely relatable to students.
Teaching students to focus on key words when job searching is critical. Students need to make sure not to focus on quantity but quality.
This module was very informative, definietly learned a lot that I will be implementing. Especially with the "Key Words"
This module reinforces the fact that resumes are NOT a one size fits all document, and highlights the importance of customizing resumes to use the key words from the posting. This will become more understood as students grasp the idea that more and more employers are using computers to screen resumes and that the software is programed to seek out the key words used in the job posting.
This module has very helpful informaiton!
The SEO keyword search was very informational. Helping the graduates to market themselves and students can see how they are found by recruiters. Traditional Career Marketing is something we all have to learn even as a Career Advisor.
I agree Ruth, the use of "Key-Words" is something that would be extremely helpful to students to incorporate in their online portfolio. I like the tip on going for "low/moderate" SEO words instead of the larger searches that everyone will be competing in. Students can focus their resume on the specific jobs they are applying for by using words that are only specific for that job, increasing their chances of being found online.
This module is very helpful. I will encourage the students to utilize "Key Words" on their resumes as to generate more activity from potential employers.
