David, This is a common challenge for all of us educators. We have content to share but wonder what is the best way to do it. My suggestion would be to do mini-lectures of approximately 20 minutes and then do an activity such as small group work, case study, role play, Q&A, etc., then back to another mini-lecture and repeat the cycle. Interject examples from the field, utube videos and any other form of media that will help catch their attention. You will not get them all and some students are there just to be entertained and not really study in the career field. Work as I know you already are to show them the connection between the classroom and their career potential. If they can catch part of that image they will increase their motivation and hopefully their effort as they see the relevance of what is being taught. I also understand the 10% rule, and that is about 10% of the students will not be excited about this field of study. I work with them to try to get them through the course but I don't let them pull me down. I focus on those that want to be there and as a result do very well in the course. Their excitement is what feeds my own enthusiasm for what teaching and sharing. Gary Gary Meers, Ed.D.