Pearlina,
The question was referring to recruiting candidates for open positions within the school. It might be faculty or staff positions. You might still use a similar approach, however. Telephoning potential candidates might work in a referral situation, much as it does for recruiting students. If a current employee refers an acquaintance, your follow up might be to telephone that person to determine their interest in the position. Advertising could be used for a career fair event for potential employee hires. So even though you took a different approach here, your ideas might relate to employees as well.
Dr. Patricia Kapper