Betsy, Before you begin with your goals it is important the stakeholders in your business understand a clear cut "Mission" of the company. Miission is the single most important solidifier for your employees. Mission is the common thread that ties everything together. I recall a company I worked with had their mission built around three topics. They were as follows: 1. Customer Service 2. Quality 3 Compliance with laws and regulations As you write the goals you need to be sure you have the connection to the mission so all employees see the need for change and how it helps the mission of the company. If your goals don't match you should consider changing the mission. Which will require an entirely different development plan for your employees. When you begin your communication plan it should include all forms of communication. (email, posters, verbal, committees etc.) Communications will need to be constant and with follow/ups for changes, progress and reinforcements. When building this communication some employees will step to the front to be your champions. These are people who have accepted the ownership of the goals and are pursuing the acheivement of them. Champions can be used to train others and become the peer to peer relationships to bring others on board with the new ideas. They can be your sounding board to acceptance of the goals and report back any suggestions or concerns. Be prepared to have your plan to be an ongoing plan with the ablity to adjust as you go forward with additional input, knowledge and fine tuning. Gary