It is important to have both your internal and external stakeholders on board with the changes. As a company you need to make sure your changes are in tune with the mission with the company. It may be you will need to revisit the mission to make adjustments before the changes are announced. Questions you would ask as a leader is:
Does the mission match the changes?
Why change the mission?
What do your customers want?
Communicate the values of change and why.
Employee ownership is essential to the implementation of the new program.