Veronica, It is important to remember that an unavoidable but healthy tension exists between creating a new "product" (while preserving the best of the current one) and marketing it. Your challenge is to know how to manage that tension. Having a strategy for marketing and sales starts with alignment of the "learning strategy" with the business objectives and responding to the needs of your potential online community. From your posting, I presume that you already have enough information about who purchases your courses and where they see the value in your institution. The challenge to the marketing folks is to make the online programs fee as "real" to potential online students as the your on-ground courses have been to the executives who have taken and applied them to their work environments. Dr. Robert Roehrich