We are in the middle of a crisis. For some this is the worst and longest in the history of the USA. Our schools are affected with this reality and we have to be more careful on this times. When you see that days goes by and no one knocks your door or dial your number in order to get information about your school programs, prices, plans or any kind of information, then you start to panic. When finally a prospective student walks in you see the light at the end of the tunnel, and then is when you are more vulnerable to make mistakes. Perhaps this person is not qualified for any of the school programs and you can not avoid this fact and act like you are not aware of that. People have to meet all qualifications, you have to check every point, you have to get everything well done because this can put your school license on jeopardy and also your school reputation. Think about new strategies, new advertising campaigns or just a new design for your front door. The answer for recruiting new and qualified students is closer than you think.