Aparna,
I think that you are definitely on the right track to increasing that 7 rating! To take the Act to heart like it sounds like you are doing will definitely make a difference.
I would also encourage you to read the standards that apply to your institution through your accrediting agency. Especially those standards which apply to admissions and marketing, of course.
I can tell that you take your job seriously and also take the regulations seriously. That's a very good thing!
Donna Guisado