If the student mentions that they are looking at other schools you have the opportunity to ask questions to learn more about where they are in the buying cycle and the features they may be looking for. Where representatives get into trouble is when they talk badly about other schools or say things that are untrue. A best practice is to encourage the student to tell you what other schools they might be considering and tell you what they know and like about those schools. That allows you to point out any attributes and benefits that your school has to offer based on what they told you. Thank you for your comments and for seeking clarification.