Eduardo A. ,
Very well articulated! You are correct that these 4 key competencies are essential and as admission professionals we must be at 100% within each of these. What we are suggesting, however, is most of the "weight" in terms of skills has been placed on selling skills and product knowledge in the past. The assumption was people were born with people skills and attitude and we have found these areas to not only be more important to prospective students, but also areas that we can develop skills further. Make sense?
Dr. Jean Norris
