It seems that having a set goal of students a rep is responsible for enrolling on a weekly or monthly basis may sometimes conflict with using an ethical process. For example, what if we can clearly see that the best choice for a student is not to attend our school/program, but we are under pressure to meet an enrollment goal that we might not get to without this student, and higher-ups don't support turning students away? The rep can't change corporate policy or culture alone, so what do we do then?