You bring up some really great points John. Many admissions professionals fall into the trap of either immediately trying to set the appointment, or quickly providing facts about the school without taking the time to build rapport and gather information from the student. Taking a few minutes to get to know the student and to discuss their motivation will not only help you provide the right information during that phone call, but can help you to communicate the value of coming to the campus. I'm curious, what about the student that doesn't want to come to the campus and is simply seeking information over the phone? How can you improve that call process?