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Hi Christopher,
Your response provides many opportunities for continued thought and public relations plannng. You certainly participate in a lot of community events and have given other viewers many ideas for all that is possible. You are right that you have great exposure. You probably need a bit more control over it. For one thing do you let the press know about the events and do they take any photos and place in their papers? What about the PR department of each organization? They should be able to do something in terms of getting the word out before and after. Do you let your total constituency know about the events - students, staff, grads, alumni, employers and more? Do you take photos and post them to your website or use as a marketing tool or emailing? Or post on your bulletin boards or provide the info to your admissions reps? Yes, it's true that some publicity isn't always good. Building and maintaining relationships with people at the press help to prevent bad press or help you see it coming. Thanks for the rich information, Susan

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