Hi Christine, Yes, word of mouth is the best form of marketing. It saves marketing dollars and encourages interested students to enroll. Word of mouth is not as easy as it seems. This implies that the school has great "customer" service and has many strategies in place to ensure that the student is successful. It does take keeping in touch with grads, alumni, and the community and maintaining a great image. It takes everyone on staff to work effectively to ensure word of mouth referrals. Thanks, Susan
