Hi Amy, Great that you are using outside specialists for marketing. How are they doing for you? There are some very effective companies who handle advertising. Perhaps you can work with them on the public relations projects. These are all the ways to build a brand and get the name of your school out into the community without having to pay a lot - or anything. This includes articles you get in local news media, listings, write ups about your grads, participation in events, and more. Thanks, Susan
