That's true Luis. Free listings and publicity are not the only ways to bring in leads. But it does put your school name in print in a variety of different ways. And often at little cost. The more times people see the name, and in as many places as possible, then the more likely your offerings will become familiar and people will think of your school when they needs training. A goal of a good marketing plan is to put the name out there in as many ways as possible. It helps give more weight to paid ads. Also what is important is to measure measure measure to see how each marketing and advertising strategy is working. It's interesting that an ad one month might work and the next month not. So evaluating results and making changes is important. Thanks, Susan