HI Brickell, Great that you are building a database of high school grads. You can build a huge email and text list one name at a time. Reminder to add employers, community leaders, and other people who can benefit from knowing about your school. Sounds like you are doing so many things effectively. The fact that you have school people as members of local organizations means that they can each reach hundreds of other people easily. Posters and brochures are also a great way to get the word out. Do you have a special display for your brochures. Great that you get good press. It is important to keep your stories interesting and bona fide. Also suggest that you create success posters about each student and grad and blow them up and hang them all over school and the community. Nothing like a case study to tell your story. Your problem of having a small staff is a problem for all small schools. As you know, the better your systems then the easier it is to implement your public relations strategies. Also you might want to hire an admin helper to do some of the jobs that are more clerical and routine. All sounds great. Thanks, Susan