Hi Avery We also believe that a school can fill its classes with referral and word of mouth. This assumes serveral things. One is that your programs are great and meet the needs of the workplace, that your career services department is great and prepares grads for the job search process, and that you have a strong community outreach program staying in contact with employers, prospective employers, grads, alumni, and more. And you'll need a great and user friendly website. So yes - word of mouth. Takes a lot to get it going and keep it going. But the price is right! Thanks, Susan