Relying on word of mouth and your website is the best marketing, in our opinion. It says your school has established its brand as THE place for training. And that is a great position to be in. Of course it is important to monitor results and put in other marketing strategies as needed. Joining assocations is a great way for people to learn about your school. Student success stories bring amazing results. That's why many schools develop alumni associations with a focus on successful students. It is sooo motivating. New locations are reasons for press releases. It's a good idea to look for all the newsworthy events and announcements are your school. You never know when a publication is looking for an article. Thanks, Susan