Josefina, This is good Josefina. Publicity is about getting consistent and effective press where your qualified students are likely to see it. With any events you might hold you can send out promotions to local newspapers before, during, and after. Many news publications have calendar sections where you can post announcements of class starts dates, open houses, and more. You can even send graduation notices for each student to the local publication where they live. All this gets the Saber name out in the community. Then when you do paid advertising, Saber is already a familiar word. And let's not forget about social networking. Set up a Saber facebook and linkedin accounts. And use your website effectively. As to chambers of commerce and similar, it is always good to have someone on staff attend these meetings and volunteer to give presentations about your training, and invite them to tour the school. It's all about getting the Saber name out there on a consistent basis. And not have to pay a lot!! Thanks, Susan Dr. Susan Schulz