Marcie,
Rebranding sounds like a great opportunity. We also believe in engaging students as well as faculty and staff. They are all sources of information, ideas, and new strategies. And they love to give their opinions. Word of mouth, in our opinion is THE best way to get qualified leads. And it doesn't cost anything except giving students an awesome experience. Ask your students and staff about the one or two messages they think will brand the school. Work one at a time. Measure. You'll do fine. Thanks, Susan
Dr. Susan Schulz