Sandra, Good points. The brand has to be clear as well as your target market. The goal is to determine who your ideal students are for each program. It is also good to research what students would be successful for each program that you are not reaching. Flyers are great if you place them in the right places. Events are good if you invite the ideal prospective students. Both strategies are fairly low cost. Social media is good again if your ideal students use that media. We think that marketing can be effective when targeted and doesn't have to cost a lot. Thanks, Susan Dr. Susan Schulz