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Discussion:
New strategies

Creating a press release kit and press releases about newsworthy events will be a prime focus for this year. The module was loaded with marketing strategies. The school has 100% placement. This fact is probably not marketed as well as it should be.

Stories about student successes is also an idea that has not been developed fully. Testimonials are used on the website as well as biography of the owner/instructor.

Employer satisfaction is high for our program. This also needs to be developed in some of the suggestions in this module.

I am a sole owner/instructor/marketing person. If there are others in this situation, how many hours do you devote to marketing in a week or month? How do you time manage and keep up the student teaching/grading?

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