Great idea to contact HS guidance counselors. We find that many still don't view career schools as a viable choice for their students. We also find that school alumni can talk effectively to them. It's interesting about sending print materials to companies. And faxes. Sometimes they don't want all that information. So it's a balance. And great to put news clips and articles on your website. With alumni testimonials they are all endorsements! We have seen schools increase enrollment and retention through student success stories. It's amazing what a huge blowup of a happy grad's picture and story can do when they are posted all around the school and on your website. Community Outreach does take time and it sounds like you are doing a great job with limited staff. The goal is to set up your outreach and publicity programs once and do it right. Then you can get admin assistant type support. Keep in mind the value of Alumni Associations for publicity. Good luck and keep in touch with your successes. Thanks, Susan