A press kit is interesting and professional. But more important is making your website a "press kit." The website should have key points about your school so that anyone will understand what you offer and the school credentials. Also the website should be so comprehensive that a person, if they chose to, could find out about your program offerings and other details. Online newsletters are essential, in our opinion. They need to be short and have great usable content. In that way everyone will be looking forward to the next edition! And they will want to forward to their friends. Thanks, Susan