anthony,
Word of mouth is the best source of publicity. Yes, it takes working at it every day. But the results can be great. There are some career schools that get 90% of their enrollments from referrals. And these new students are quality as well, because they know what they are getting. Referrals means that everyone on your staff is committed to a student focused orientation. That takes a lot of training but does pay off. Thanks, Susan
Dr. Susan Schulz