Jim ,
Word of mouth does bring the best quality leads, don't you think? TV ads might work and have some benefit. It is important to measure all marketing results. Are you getting qualified applicants? Will students enroll and be successful in their studies? It's great to define your market and figure out what will attract them. It is also important to consider markets you are not reaching. Examples - women for barbering or welding training. Men for RN training. Thanks, Susan
Dr. Susan Schulz
