Jonathan, Great to use various media platforms. What are the ways you measure effectiveness? Perhaps one is better than the other to reach your target market. Using the Chambers is also a great idea. What other organizations are there in your community that either have information that is valuable to you or can disseminate information about your school? Press releases are a great idea. Actually sending information about open houses, start dates, and more, to calendar editors, is a great way to get your name in print. Press releases require a great story in order for them to get picked up. Think of great stories like events, graduation, celebrity grads, and more. Thanks, Susan Dr. Susan Schulz