Hi Christopher You bring up a lot of great points. One is that TV and radio are not for every school. And both are quite expensive. Also it is important to measure which methods give you the best results and return on investment. Also that it is important to focus on just a few marketing strategies at a time to ensure you are implementing them effectively. So it was great that you bring up the point of spreading too thin. Referrals are still the best way to fill classes. It takes a customer care state of mind throughout your school. If every faculty and staff member focuses on being sure that every student has an exceptional day, you will be able to count on referrals. Your use of the internet sounds great. Keep in mind social networking and texting too! Thanks, Susan