Posters and brochures in high traffic areas is great. How are you measuring results? The high traffic areas may have a lot of prospective students or none at all. As you know, not everyone is a candidate for career school. All schools probably need better community outreach programs. You'll know you are doing well when you have one person out in the field 80% of the time and when you have a long list of employer and prospective employer contacts. And increased jobs and names of hiring decision makers. A board of governors or advisory board is great. You still need someone to spear head all initiatives. Thanks, Susan