Laurie, TV and radio is very expensive. We would rather focus on targeted marketing and tv and radio is more like a blast. It's great that you use banners, flyers, and give aways. They are memorable and attention getting and usually kept. Using the internet is about customizing all the options to meet your programs and customers. And you are right about short attention spans. We think the message has to meet a 20 second minimum. And sometimes that is too long. Glad to hear you have an alumni advisory board. Alumni are a GREAT resource for increasing enrollment, retention, and placement. (Check out MaxKnowledge course on alumni.) Sounds like you are running a great school and marketing smart and innovativly. Thanks, Susan Dr. Susan Schulz