John, Hi John, Offering non degree programs is a great idea, in our opinion. People seek training to get into the workplace quickly. But - degree programs take time. As you know, it's important to identify a ready market and then determine how to attract them with a goal of referral and word-of-mouth enrollments. It's the most economical marketing strategy and increases the opportunity to consistently reach qualified students who are likely to succeed. You have niche programs and thus saw that mass marketing of radio and tv was too broad and didn't have a good return. After you identify who is interested in your programs then it would be interesting to determine what demographic you are missing. Is it an age group? gender? people from a certain industry? Maybe career changers? Capitalize on your brand. You might have a ready market that needs a bit of prodding. Thanks, Susan Dr. Susan Schulz