Jonathan, How are the TV and radio ads working and how do you measure success? Buying out specific shows might be the answer. How is it going? Pandora and Golden Services Live are great when used effectively. Marketing costs have to be watched. Few people realize that it is about quality enrollments and sometimes clever advertising is not the way to go. Alumni are a great source to address many issues in a career school. Alumni are very credible sources and appreciated by parents, high school guidance counselors, and Workforce staff. Not a surprise. If people are so successful as a result of their training they want other people to know. Alumni also increase retention and placement numbers. Alumni and students are a great source to get great ideas to reach your community. Thanks, Susan Dr. Susan Schulz